01
J Cole
Music
“The only dream worth having is to dream that you will live while you're alive.”

These aren't just references. They're the reason the work looks the way it does — six people across music, fashion, performance, activism and storytelling.
Everycreativedecisioncarriesatraceofsomeonewhocamebefore.Thispagenamesthemopenly.
Voices
01
Music
“The only dream worth having is to dream that you will live while you're alive.”

02
Design & Fashion
“Find your voice, and use it. Don't imitate.”

03
Performance
“In a world filled with hate, we must still dare to hope.”

04
Music & Creative Direction
“I've always believed that if you don't stay moving, they will throw dirt on you.”

05
Activism & Art
“We are not protesters. We are protectors.”

06
Storytelling
“With great power there must also come great responsibility.”

Approach
Notice what keeps pulling you back: a verse, a silhouette, a stance. Keep a record of it before you know why it matters.
Look past the surface style to the decision underneath it. That decision is the part worth borrowing, not the look.
Run the principle through your own place, people and context until it comes out as something only you could have made.
Influence isn't a shortcut, it's a starting point. The six voices on this page set the bar; the work still has to clear it.
In their words

We are not protesters. We are protectors.
— Tame Iti
Find your voice, and use it. Don't imitate.
— Virgil Abloh
With great power there must also come great responsibility.
— Stan Lee
Principles
Every voice on this page earned its place by changing how the work gets made, not just how it looks. These are the rules they left behind.
Say hello
Use it. Don't imitate. Taste is what you choose to keep, and the work gets sharper every time you leave something out.
After Virgil Abloh
Momentum beats polish. Ship it, learn from it, ship the next one. Standing still is how the dirt gets thrown on you.
After Pharrell Williams
Make work that leaves people a little better than it found them. Optimism is a design decision too.
After Michael Jackson
Know where the work comes from and carry it with care. Some things are not raw material; they are responsibility.
After Tame Iti
The roster
Building something new, rethinking something old, or just want to trade references? Always glad to hear from you.